Speaker:
Scott Willson, Head of Product Marketing, xtype

Scott Willson is the Head of Product Marketing at xtype, where he drives product positioning and go-to-market strategies for xtype’s governance platform for ServiceNow. He has over 20 years of technology and leadership experience that spans verticals such as manufacturing, technology, finance, sales, and marketing. Among other accomplishments during that time, he led the data transformation effort for the $6.6B US Robotics/3Com merger. He led the automation transformation initiative that automated regulatory compliance for over 10,000 registered reps at a Broker-Dealer. He was one of the published authors for Gene Kim's DevOps Forum papers and is an active tech evangelist.

Session Overview

Does manual governance slow your progress? If you want to improve ServiceNow license utilization, tackle your backlog, and address compliance exposure, you’re in good company.

In this session, discover how peers recapture and realize their ServiceNow ROI with built-in:

• Visibility – live insights that uncover opportunities

• Control – policy-driven access and governance

• Orchestration – consistent, secure delivery at scale

• Compliance – audit-ready operations that reduce risk

You’ll also learn why ServiceNow invested in xtype – and how you can scale faster, safer, and smarter by turning governance into your competitive edge.

Why attend?

• Learn proven strategies to eliminate governance bottlenecks

• See real-world examples of how enterprises are accelerating ServiceNow ROI

• Gain insights you can bring back to your team immediately